Trinity had always been gaining attention ever since its establishment. Aside from being helmed by one of the biggest groups in Eastern Federation and home for the new generation's strongest esper in the continent, the guild was also filled with personnel that were loved by the public; celebrities.
Half of Trinity's espers had side work in the entertainment industry; from modeling to acting, or a TV personality and showing up in infotainment talk show. Even if it wasn't about the dungeon business, there was always news articles regarding Trinity and their guild members.
So, when half of those celebrity espers were sent to the worst place on Earth, the media was in a buzz. Not a single day goes by without at least one article about even the most mundane thing--like how the fans of this espers cried in front of the guild compound, or the revenue of a brand went down after that esper ended their contract to go to the Deathzone.