Online.
This news was exposed.
It wasn't leaked news, but the information was announced by the online video hosting service themselves. Their Vice President had directly announced this on Weibo to say that they were investing 80 million to purchase the exclusive online broadcast rights to The Voice of China, thus creating a gigantic wave!
"How exciting!"
"That much money?"
"Is The Voice really worth that amount?"
"Only one episode has been shown so far and they're already spending so much money to buy the rights? Am I crazy or has the world gone crazy? Isn't that too risky?"
"Yeah, they should at least wait for the viewership ratings to be released first!"
"If the viewership ratings released tomorrow show that it performed very well, then the might would be worth it. But if it's not as high as expected, then their money will have gone to waste. Was there a need to rush like that? Couldn't they have waited another day? Did they have to buy it today no matter what?"
