"Hehe, My Dear," the dark horse that had, near the end of the season, burst through the gates from nowhere, continued its impressive run like a hot knife slashing through butter.
On June 25, "Hehe, My Dear" hit 1.7 million downloads and broke into the top 20.
On June 26, it reached 1.9 million downloads. Ranked 18th.
The song’s ability to maintain its ascent this late into the season sent shockwaves through the industry. It even forced other record companies to dip into their contingency plans, tapping promotional platforms previously off-limits for newcomers.
For example, seeing the tides had turned, the company behind No. 17 diverted marketing resources from other singers, pushing the song to No. 14 overnight.
Singers who were crowded out were freaking out too. They scrambled to lobby their own labels for more exposure.
