Lanxin Company published its product quality testing results, completely winning over the hearts of the consumers, and at the same time gaining the recognition of many. They were resisting a hostile takeover and bravely safeguarding the pride of a local brand.
At the same time, T-K Group continued to ignore the calls of the media and the citizens to make public their product quality figures. As a result, they attracted a rising number of criticisms which deeply affected their company reputation and product image. The trust and goodwill accumulated by the Group over so many years were being greatly threatened.
T-K Group had made numerous statements to the press. Jose himself, as the T-K Group representative to Country Z, had personally spoken to the media. Nevertheless, none of it helped to lift T-K Group out of its dire straits.
